Household Informed Audience consumers rely on input from their family when making product decisions or selecting service companies. They seek American-made products when available, don’t mind generic or store brands and always comparison shop for value. They rely heavily on their mobile device to stay connected and as an access source for the internet but worry about the expense of add-on features. They enjoy quality television programming and radio personalities for pure entertainment. They are “headline only” readers of sports and classifieds in the daily newspaper – whether in print or online. Active with their career, they are also involved with their children’s activities, pets, and their church. They work most weekends and long for anything that provides more free time.

Data is de-identified and can’t be used to identify individuals.

Purchasing this $0 offer provides a sample data set showing all data headers and layout. Contact us at MicrosoftSupport@adstradata.com to purchase the complete data set.