SP_CE is the next generation Go-to-Market tool where you invite buyers to a Digital Showroom (or key accounts to Digital Salesrooms), where all information and material around product or offering is available. Create, Share and Follow up. You can monitor and track all activity and get a visual into the activity level in the sales organization, and in which marketing collaterals that are most relevant for the customers - and vice versa. SP_CE is like a customer-facing frontend to your Dynamics CRM.