Doctor marketing cloud helps Pharma companies or Healthcare Providers to achieve the following:

1. Create and manage cohorts of doctors
2. Create and manage campaigns for initial engagement with doctors
3. Create and manage journeys for deeper engagement with doctors
4. Create and manage content for campaigns and journeys
5. Generate and view 360-degree view of a particular doctor
6. Generate actionable insights across marketing activities (campaigns, journeys)
7. Manage multiple data sources of doctor data