DataCaptor leverages camera and sensor technology with artificial intelligence (machine learning and computer vision) to provide real-time analytics and audience measurement. When DataCaptor is coupled with the VSBLTY CMS (VisionCaptor™), it delivers custom triggered content based on who the camera “sees”, either by demographics, sentiment or identity.

All elements of the path to purchase are measured by DataCaptor, using advanced optics and sensors to provide objective, real-time, qualitative measurement and analysis in retail and other spaces.

Not only does DataCaptor report demographics like gender, age range and sentiment, but it also gathers key analytics including dwell time, total impressions, percent looking at the screen, content interaction, as well as footfall traffic and heat maps.