GenStudio for Performance Marketing is the latest enterprise application within Adobe GenStudio, Adobe’s existing end-to-end content supply chain solution that optimizes the process of planning, creating, managing, activating and measuring content for marketing campaigns and personalized customer experiences. Adobe’s new generative AI-first application brings marketers and creatives together to scale on-brand digital experiences through Adobe Firefly and third-party large language models, with the ability to organize, generate, remix and measure content variations that span use cases across performance, social, email, growth and paid media marketing.