Yobi Democratizes Amazon's Data Capabilities
The disparity in access to customer behavioral data between Big Tech and business continues to widen. The shift to first party data limits decision science capabilities and creates an insurmountable advantage for Amazon in AI, personalization, and customer acquisition. Yobi creates parity between big tech’s technical advantages and the rest of the world by enabling companies to optimize revenue and engagement without sacrificing privacy or consumer trust.
Yobi has assembled the largest consented behavioral graph in the US. We combine trillions of daily events across purchasing, location, web browsing, TV, and ad engagement to create a competitive consumer profile to Amazon or Google. In partnership with AI professors from leading US universities, Yobi constructs mathematical representations of individual behavior to preserve privacy and provide businesses with competitive data to Amazon without onboarding the liability of working with raw information. Data Science and Machine Learning teams can extract our individual behavioral features and deploy into existing company models to increase ROI around AI, omni-channel personalization, segmentation, and customer acquisition. Marketers can utilize our graph to access critical insights about customer behavior in addition to driving growth using Yobi's predictive audiences through marketing activation channels.
Benefits of Yobi Data:
- Privacy Preserving
- Cheaper (100x smaller to process than Raw Data)
- More Performant (Increases ML performance on average by 30%)
- Faster Implementation (Minimal Data Engineering required to process our features. 84% reduction in time to train and deploy models)
Yobi's Solutions have accelerated marketing and AI ROI across Retail, CPG, and eCommerce:
- Our behavioral features capture individual behavior predictions with 99% accuracy across a number of purchase based outcomes (i.e. buying Almond Milk)
- Our data accelerated dynamic, real-time personalization for a Fortune 100 Insurance Company leading to a 3X increase in website conversions
- Our data increased customer acquisition by 500% over The Trade Desk
- Yobi has replicated the performance of Facebook Ads programmatically enabling eCommerce companies, for the first time, to decrease their CPA/CAC by over $100 outside of Facebook