Comprehensive Computing Innovations

Implementation of social media analytics and cognitive capabilities for extracting business specific insights POWERED BY MICROSOFT AZURE Services.

Social media has become one of the mainstream channels for broadcasting information. The number of social media users have exceeded billion users. This gives businesses and organizations an entry to massive number of their current and future customers. News, advertisement, political campaign, etc. spread within massive user graphs much faster than any existing channels.

SoMAX is multi-lingual social media analytics solution powered by Microsoft Azure for extracting business specific insights.

Data and AI Engineers will be responsible for implementation and configuration of the solution on Azure by gathering KPIs from customer.

According to the plan purchased, engineers will construct the features related. Throughout the subscription period, we will provide managed services and support to the customer.

Key Features: • Multi-modal Data Connection: SoMAX has Multi-modal Data connectors for collecting data from different media resources e.g, Twitter, YouTube • Know Your Customer: With SoMAX business service organizations can listen to the voice of their customers. • Know Your People: With SoMAX government can listen to the voice of their customers. • Know your competitors: SoMAX empowers business organizations to know what people are talking about their competitors • Extract Meaningful Insights: SoMAX extracts insights of different dimensions including sentiment, name of persons, products, services, competitor organizations • Scalability: With SoMAX, the users gain data scalability and operational scalability • Customizability: SoMAX can be customized to fit for business-specific needs of organization. • Dashboard: It offers comprehensive dashboards for business users making critical decisions. • Smart Device Integration: Users can connect with SoMAX using smart devices.

SoMAX Business KPIs & Analytics

With SoMAX, the users can create dashboard with their preferred business KPIs. The dashboard visualizes a wide variety of performance indicators

User Engagements KPIs:

  1. Follower growth – The number of people you have reached
  2. Influencer report – The influential people in your network
  3. Volume of posts – The number of times you have shared content
  4. Reach rate – The number of users who have seen your post
  5. Total engagement – Interaction each post generated
  6. Engagement per follower – Engagement each post generated
  7. Growth of likes: The number of likes by month
  8. Growth of Share: The number of shares by month

User Post KPIs:

  1. Post growth by Month – The number of posts you have reached every month
  2. Top Hashtags – Top hashtag mentioned in the posts
  3. Top Mentions – Top phrases mentioned in the posts
  4. Top Entities – Top entities mentioned in the post
  5. Post Sentiment: Positive, negative, and neutral sentiment score.


  1. Sentiment Analytics – User sentiment on products and services
  2. Follower Network Analysis: Analyze and visualize follower network to identify true influencers

Given below is the list of technologies used: • EventHub: It is a big data streaming platform and event ingestion service. It can receive and process millions of events per second. Data sent to an event hub can be transformed and stored by using any real-time analytics provider or batching/storage adapters. Event Hub is used in our social media analytics to collect tweets in real-time. • Azure Databricks: Azure Databricks provides an interactive workspace that enables collaboration between data engineers and machine learning engineers. In our solution, databricks is used for processing data and pushing processed data into Azure Cosmos DB and Synapse Analytics. • Azure Cognitive Service: Azure Cognitive Services are cloud-based services with REST APIs and client library SDKs available to help you build cognitive intelligence into your applications. Cognitive service is used in extracting key phrases, entities, sentiment analysis and opinion mining. • Azure Cosmos DB: Azure Cosmos DB is a fully managed NoSQL database for modern app development. Single-digit millisecond response times, and automatic and instant scalability, guarantee speed at any scale. Cosmos DB is used to store data after performing processing and analysis. • Azure Synapse Analytics (Optional): Azure Synapse Analytics is a limitless analytics service that brings together data integration, enterprise data warehousing, and big data analytics. We use synapse analytics for warehousing data that to be queried by PowerBI • PowerBI: Power BI unifies data from many sources to create interactive, immersive dashboards and reports that provide actionable insights and drive business results. Power BI is used in our solution for developing dashboard for executives and performing visual queries.