AI & Machine Learning performance is only as strong as the data that fuels it and most enterprises lack the variance and scale of first party data, publicly available data is helpful but does not solve for consumer behavior, and sourcing additional consumer data is operationally burdensome and carries risk.

Yobi has developed a behavioral audience recommender system for programmatic buyers on open-web DSPs that unlocks dynamic AI-powered user-level targeting and in-flight optimization. Gone are the days of “AND”/“OR” logic that cripples working media and scale. Yobi’s AI adapts to real-world behavioral trends in real-time and continuously cycles users in your DSP for targeting that are predicted to lead to increased performance.

With Yobi, fine-tune your models to campaign KPIs using historical log-level data or 1st party data for out-of-the-box outcome-driven performance. This differentiated combination of AI + Yobi's private by design and consented consumer behavioral data, at Big Tech scale, enables marketers to ignite customer acquisition and marketing ROI.

Super-Charge DSP Performance

• Optimize operations and remove manual dependencies by automating the audience analysis and selection process.
• Improve targeting by mitigating wasted spend against broad segments littered with users that won’t perform.
• Uncover new audiences otherwise missed by traditional lookalike or static audience segmentation.
• Maximize marketing spend by aligning your audience strategy with outcomes instead historical behavior or inaccurate labels.
• Control reach and investment across user groups based on likelihood to convert to maximize sustained performance.
• Improve KPIs Brand lift • Return on ad spend (ROAS) Campaign ROI • Offline sales • Digital conversions, downloads • Engagements

Results driven with Yobi Performance Optimization:

• CPG: Yobi audiences delivered a 30X lift in ROAS at 1/6th the costs of Oracle, IRI, and Kantar/Numerator audiences for Oscar Meyer.
• Insurance: Yobi data accelerated dynamic, real-time personalization for a Fortune 100 Insurance Company, leading to a 3X increase in website conversions.
• Media/Entertainment: Our data increased tune-in by 500% over The Trade Desk for a cable network.
• eComm: Yobi has replicated the performance of Facebook Ads programmatically enabling eCommerce companies, for the first time, to decrease their CPA/CAC by over $100 outside of Facebook.
• B2B/Manufacturing: Yobi decreased CPA by 11X and increased CTR by 15X for a Global Electronics Parts Distributor.

Use cases for Yobi Performance Optimization:

• Discovery: Uncover net-new audiences otherwise missed by traditional 3P modeling methods.
• Acquisition: Enhance reach and precision to fuel customer growth with purpose-built acquisition models.
• Retention: Mitigate churn by predicting lapse behavior otherwise missing in your 1st party data.
• Loyalty: Uncover key buying signals of your next best customer to maximize LTV.

If you are in marketing, advertising, consumer experience, digital, data, engineering and are looking for a way to get better performance out of your Ad campaigns get started with Yobi Performance Optimization.