Category Management enables a closed-loop process that helps retailers and suppliers to identify growth opportunities, deliver shopper-centric category innovation, achieve higher rates of success with new products and best performance at the shelf, and contributes to the achievement of excellent sales results.

It helps consumer goods manufacturers in facing an increasing demand from their retail partners to deliver compelling assortment and space recommendations along with product innovation that drives category growth and shopper loyalty.

The Category Management solution leverages retail and shopper insights, advanced analytics and virtual reality to deliver a powerful category management environment that enables the full process, supports collaboration with customers and easily contextualizes category growth recommendations at scale.

It offers a wide range of functionalities: assortment and space optimization based on different metrics and constraints, what-if scenario planning, virtual reality environment for test and collaboration with stakeholders, storyboarding capabilities, assisted merchandising to quickly scale recommendations to a wide number of stores and advanced analytics to identify growth opportunities.

The Category Management is part of the Sales Performance Platform, Kantar offering aimed at helping consumer goods manufacturers to win at the shelf by enabling common ways of working and to drive greater efficiency across functions and geographies through common process and scalable integrated solutions that deliver optimal go-to-market approach.

The Sales Performance Platform combines Kantar's industry expertise and recognized best-in-class solutions with Microsoft Azure cloud computing platform and services.