OneCustomerView

Business problem: Every organization strives to crack the personalization puzzle to deliver enhanced and tailored customer experiences. Personalization is tailoring consumer experiences to their needs and preferences, which change over time and throughout the customer journey.

1. To deliver relevant and meaningful experiences, it's crucial to accurately anticipate and adapt to these changes.
2. Optimal limits for customer experience vary for each customer segment and change as they progress through their journey. Regularly revisiting and adjusting these standards is crucial for maintaining relevance.
3. Businesses have observed that despite making personalization efforts, there is high heterogeneity in north star metrics across different customer segments.

Deliverables: OCV provides four key elements to bring optimal personalization to decision-making.

1. Intelligent Next Best Action: Optimize product-channel pairings to align with evolving expectations for personalization among customer hyper-segments.
2. Next Best Product: Optimize your product launch strategy based on your budget and marketing interventions among hyper-customer segments for maximum success.
3. Creative Simulation: Empower strategic decision-making and outcome prediction through custom scenario analysis imbibed with changing customer expectations.
4. Causality Understanding: Maximize the impact of personalized interventions at every touchpoint in the customer journey, delivering meaningful customer experiences.

Outcomes:

1. Optimal sales funnel
2. Reduction in churn rate
3. Increased customer LTV
4. Enabling cross-sell and up-sell
5. Targeting the right customer, at the right time, through the right campaign, with the right product and strategy

Consulting services: Azure setup, maintain, and integrate the following for the solution:

Azure Data Factory for data curation Azure Blob Storage for raw data, connected storage, and Graph DS storage Azure Stream Analytics Azure Event Hub Azure Data Explorer Azure Virtual Machine Azure Cosmos DB Azure App Services Azure API Management