Aprimo provides a cutting-edge, AI-powered cloud-native SaaS digital asset management platform giving you the power to streamline and orchestrate all the work it takes to create, organize, and deliver the content to drive personalized experiences faster than ever before. Aprimo DAM enables enhanced collaboration, seamless integration with other business tools and application, all while maintaining the highest level of security and scalability to support your growing needs.

Key capabilities of Aprimo include:

• Search & Discoverability: At the heart of the Aprimo DAM is a content discovery engine that leverages AI to enrich the metadata associated with your content, making it easier to find as well as provide content recommendations.
• Find Content Faster - Quickly upload, tag, search, and find assets with Aprimo’s flexible metadata, auto-tagging, and taxonomy capabilities.
• OpenAI / Generative AI – partnering with Microsoft to deliver new Generative AI features like Aprimo Content Coach & GPT Descriptions.
  
• Relevant Content in Every Channel - Find and localize content for different channels, languages, or cultures while maintaining version control.
  
• Streamline Reviews - Get content to market faster with a single place for content collaboration, workflows, annotations, and approvals.
• Create Engaging Content More Efficiently - Save time and money by ensuring that your best content is easy to find, edit, and reuse across markets and channels.
• Optimize - Organize and enrich content to create richer, on-brand customer experiences. Ensure on-brand, compliant content is always available with robust rights management capabilities.
• Balance Content Agility With Brand - Create content faster— without sacrificing brand or regulatory compliance. Use content workflows, reviews & annotations- without additional cost.
• Technology & Data partners: Microsoft, Salsify, InRiver, Akeneo, WordpressVIP, Contentstack, Contentful, SDL/RWS, Templafy, PathFactory, Seismic, IVQIA, Indegene, Shutterstock, Naehas, Red Marker
• Content Insights & ROE - 360 view of content to understand performance and return on effort to produce experiences.
• 80+ verified integrations. Connect to CMS/DXP, PIM & email solutions in minutes without long and costly development work.