https://store-images.s-microsoft.com/image/apps.22448.6464880c-99c0-43b9-bfd9-1c196b274681.f2b29f82-9c3d-4ef4-9582-2e979d94d5c9.1ec65c0b-e596-455c-8b6e-d5d8791c5c9b

In-Store Analytics

Bosch Security Systems, LLC

In-Store Analytics

Bosch Security Systems, LLC

Provides off-line retail locations with "on-line like" shopper insights.

Bosch In-Store Analytics Service enables off-line retail store operators to exploit the inherent benefits of physical locations by providing them with valuable insights into the behaviors of shoppers. By deploying this solution in their offline stores, the retailers can make data-driven decisions relating to store design, fixture usage, merchandising layout, queue efficiency and development store traffic and much more.
 
Using Bosch video cameras, the entire shopper journey is digitalized through the creation of anonymous shopper position data (x, y position, direction of movement, speed...). The data is then stored in an Azure cloud where the retailer can view in-tool visualizations directly in the solution, or through its API to add the shopper data to their data warehouse for even deeper analysis. Because this solution works solely off of metadata, no video is used thereby ensuring shopper anonymity. The camera video feeds can still be part of the site's security and loss prevention system. 

There are a several retail functions that directly benefit from the data generated and presented by In-Store Analytics:
  • Merchandisers, store designers, product marketing and category managers use In-Store Analytics tools to measure and optimize their in-store concepts, from store design to marketing campaign optimization.
  • Operations and customer service managers use In-Store Analytics data to facilitate employee management by providing insights into the shopper visits and their interactions with the retail associates in the cash wrap and customer service queues.

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