HERE Anonymizer helps enterprises to ensure compliance with data privacy regulations (e.g., European Union’s General Data Protection Regulation [GDPR], the California Privacy Rights Act [CPRA] and the Japanese Act on the Protection of Personal Information [APPI]), as they process location data at scale.

The product's advanced privacy features help ensure anonymity while still preserving the value and usability of data. With HERE Anonymizer, enterprises can create and deliver personalized services to users around the world with confidence that personal privacy protections are embedded. The product enables customers to adjust anonymization parameters in the tool to comply with upcoming data privacy regulations.