The LaLiga Tech OTT Platform allows content to be streamed direct to consumers live and on-demand, while analysing real-time data about what viewers are watching.

Once installed, the product represents a new window to capture the attention of viewers from around the world, using a direct-to-consumer model and modern interface that makes content easier to discover. As users register to the platform, this first-party data can be used to better understand their individual preferences.

In addition, the OTT Platform uses industry-leading business intelligence to analyse metrics such as minutes watched, device used or user preferences to visualise key trends that can be used create personalised recommendations or commercial offers.

All LaLiga Tech solutions are made available through its digital ecosystem, a single platform that interconnects any and all of the above products, meaning vital information about fan behaviours and business departments can be shared across the whole organisation.