Do you know how consumers interact with your products once they hit store shelves? Are your promotional materials in the right spot? How much of the shelf space do you own? Without actual data, the decisions you make about your consumer packaged goods are based on opinions… and opinions are not enough to outperform your competition.
The future of the shelf is digital. Observa’s innovative platform combines AI and auditing to gather quantitative and qualitative data using shelf cameras, robots, humans and more. By using Microsoft Azure’s robust collection of capabilities, scalability and reliability, Observa provides CPG brands and physical retailers a complete, accurate, and real-time view of their products on store shelves. You can have access to real-time field research and analytics of your products on the shelves using Observa Artificial Intelligence.
How to get the most out of the data:
AI is trained on real-world shelf conditions, leveraging “wild” photos from our
200k+ representatives, shelf cameras, and IoT devices. With 98% accuracy, you
can use the data to reveal actionable insights using our dashboards, export
data, or connect our API to the CRM or analytics platform of your choice. From CPG
brands to grocery, drug, pet, and convenience stores, start capturing real-time
data and turning it into actions that will increase ROI and place you ahead of