Truata Calibrate is a privacy-enhancing software solution that allows organizations to measure and objectively quantify data privacy risks within their own data environment.
X-Ray Your Customer Data
Many organizations are lacking clarity and confidence in understanding what personal data exists within their data set and how they can use it safely for a range of secondary business purposes. This often leads to data paralysis when organizations try to navigate the use of personal data for analytics and other commercial purposes.
When businesses cannot quantify the privacy risks in their data, they cannot determine what de-identification steps to take to achieve the correct balance between data utility and data privacy.
Truata Calibrate provides an extensive scoring and vulnerability analysis to highlight data attributes that could be used to single out an individual even when the data set has some level of de-identification.
Truata Calibrate provides guidance on the de-identification actions needed to make the data safe to use and to share. An assessment of the risk reduction is provided to allow the user to take informed actions resulting in privacy compliant data that minimizes the impact on utility. This allows businesses to have the confidence to use data for a myriad of business purposes to drive growth.
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