Introducing WeTransact

The Microsoft-only GTM platform that makes Azure Marketplace simple, fast, and revenue-driving for ISVs.

Built by ex-Microsoft leaders with 10+ years of experience, we know the ecosystem inside-out.

That’s why 400+ ISVs already run their Marketplace strategy on WeTransact.

Our 6 Solution Areas

• Marketplace Launchpad : Publish your SaaS in days, not months. No dev team needed. Risk-free integration and faster time to revenue.

• Scale Without Chaos : CRM-native workflows (HubSpot, Salesforce), role-based access, and seamless private offer management (CSP, MPO, Direct PO) — all from one platform.

• Demand Engine : Generate real pipeline with MACC buyers, Microsoft AEs, and automated outreach campaigns. Stop waiting for demand. Let demand come to you.

• Data That Wins Deals : Stop guessing who’s in-market. Get a real-time view of companies actually transacting on Marketplace. Target MACC-ready accounts and launch campaigns with confidence.

• Partnership-as-a-Service : Run your Microsoft partnership on autopilot. Qualify for IP Co-sell in weeks, unlock incentives, and stay on top of every Microsoft program without missing a dollar.

• TransactCertified Community : Stay ahead with an expert-led 6-week training cohort. Choose your track: Co-selling with Microsoft or Partnering with Resellers. Learn from practical playbooks, hands-on exercises, and a peer network that deeply undestands the ecosystem.

Why WeTransact?

• Deep Microsoft expertise (built by ex-Microsoft leaders).

• $50M+ marketplace billed sales powered by our platform.

• Trusted by Microsoft leadership:

  “WeTransact is changing the way partnerships are being built.” — Judson Althoff, EVP & Chief Commercial Officer, Microsoft

Eligibility

WeTransact is designed for ISVs who want to to launch, scale, and win in Azure Marketplace.

From your first listing to transacting your enterprise co-sell deal, we help you move faster with confidence.

Contact

• Please contact us clicking here for any special needs or questions.