Promotions Optimization using Azure 6-weeks PoC is designed and developed for Consumer and Retail sectors for robust marketing campaign designing and management with inventory optimization
Key challenges in current marketing promotional activities are lack of intelligence on competitor and market trends, seasonality not accounted while planning promotional campaigns, inaccurate inventory management, lack of customized campaigns based on latest market trends and missing a holistic promotions design and tracking system.
Our marketing promotions optimization solution help to improve marketing promotions effectiveness by incorporating seasonal variation, demand elasticity and competitive insights into the existing promotional framework. The focus of this PoC is to leverage advanced Azure services to create a holistic promotional design and tracking system.
The solution leverages Azure services such as Azure ML Services, Azure Data Factory, Azure SQL, Azure Functions etc.