WPP Open Brand Guardian - Intelligent marketing asset quality managment: 6-hours discovery workshop

Wunderman Thompson

This collaborative workshop allows AI to give marketing, creative and production teams content quality assurance - with it assets can be liquid, consistent, compliant and inclusive.

We deliver a clear and defined solution roadmap to the issues that we uncover:

Deliverables:

• Improved asset quality • Establishing a quality benchmark for assets • Ensuring non-compliant assets are intercepted • Empowering creatives in their work • Cost savings/ROI

Solution value creators:

• Testable POC/MVP on a market, brand, or region • High-level solution architecture • Indicative roadmap • Timings and cost

These workshops are the first step towards a multi-level engagement to provide you with an Azure-based SaaS solution that provides intelligent content management.

This Azure-based SaaS monthly subscription service spots all your off-brand/non-compliant content and ensures that your marketing assets represent your brand and are in line with your industry's regulatory standards ensuring the aversion of fines and penalties as well as substantially reducing asset verification time and costs.

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