Azure Marketplace
AppsConsulting ServicesHire an expert
Search Marketplace
SellBlog
Azure Marketplace
Search Marketplace
Azure Marketplace
Search Marketplace
Azure Marketplace
Search Marketplace
https://store-images.s-microsoft.com/image/apps.4908.c6700ddb-37b4-4b0d-8e70-3deb3bb326c5.05eb2398-d9fc-42ec-9cac-00cc5912bc3d.1c1d6c35-2960-41e6-8148-86273eac90fa

Corvidae - A radically new approach to attribution

QueryClick Ltd
Corvidae is the only marketing attribution solution that completely rebuilds your marketing data.
https://store-images.s-microsoft.com/image/apps.29292.c6700ddb-37b4-4b0d-8e70-3deb3bb326c5.05eb2398-d9fc-42ec-9cac-00cc5912bc3d.7405b373-abe3-4a82-a05a-ee8cc9ffa6ec
/images/videoOverlay.png
https://store-images.s-microsoft.com/image/apps.29292.c6700ddb-37b4-4b0d-8e70-3deb3bb326c5.05eb2398-d9fc-42ec-9cac-00cc5912bc3d.7405b373-abe3-4a82-a05a-ee8cc9ffa6ec
/images/videoOverlay.png
https://store-images.s-microsoft.com/image/apps.11797.c6700ddb-37b4-4b0d-8e70-3deb3bb326c5.05eb2398-d9fc-42ec-9cac-00cc5912bc3d.d6101bbb-29eb-40eb-a307-ebed95afd787
/images/videoOverlay.png
https://store-images.s-microsoft.com/image/apps.58690.c6700ddb-37b4-4b0d-8e70-3deb3bb326c5.05eb2398-d9fc-42ec-9cac-00cc5912bc3d.d78a66e1-000b-4056-86f0-d277bef5464c
https://store-images.s-microsoft.com/image/apps.62426.c6700ddb-37b4-4b0d-8e70-3deb3bb326c5.05eb2398-d9fc-42ec-9cac-00cc5912bc3d.2dea6988-c0cd-4223-b77e-8fe6f5875be8
https://store-images.s-microsoft.com/image/apps.34313.c6700ddb-37b4-4b0d-8e70-3deb3bb326c5.05eb2398-d9fc-42ec-9cac-00cc5912bc3d.68b843ae-7c70-4037-9fd8-fbbe577c02e5
https://store-images.s-microsoft.com/image/apps.51240.c6700ddb-37b4-4b0d-8e70-3deb3bb326c5.05eb2398-d9fc-42ec-9cac-00cc5912bc3d.285995d2-500a-4747-8fc4-19922daf6556
https://store-images.s-microsoft.com/image/apps.1665.c6700ddb-37b4-4b0d-8e70-3deb3bb326c5.05eb2398-d9fc-42ec-9cac-00cc5912bc3d.f6123da3-10d8-44d7-b553-aad640710cae
Support
SupportHelp
Legal
License AgreementPrivacy Policy
https://store-images.s-microsoft.com/image/apps.4908.c6700ddb-37b4-4b0d-8e70-3deb3bb326c5.05eb2398-d9fc-42ec-9cac-00cc5912bc3d.1c1d6c35-2960-41e6-8148-86273eac90fa
Categories
Analytics
Support
SupportHelp
Legal
License AgreementPrivacy Policy

Corvidae - A radically new approach to attribution

QueryClick Ltd

(0) Write a review

Corvidae is the only marketing attribution solution that completely rebuilds your marketing data.

Built by marketing experts in collaboration with EMEA’s largest school of Informatics & Data Science, Corvidae’s patented architecture is uniquely able to unbundle data silos including Google Ads and Facebook. This is thanks to its rebuilding of raw web analytics data, the bulk of which - some 80% - is not fit for purpose for attribution. 

Corvidae ingests up to 2 years of existing data, and includes enterprise tagging. In addition, Corvidae’s unique Visit level Attribution (VLA) output allows joining across digital to traditional media & offline activities - for example to cash retail activity, or CPG to Retailer demand.  

Corvidae is predictive, allowing replacement of Programmatic DSP targeting models. When run in A/B with the market-leading DSP models, Corvidae captured 400% more customers at 1/2 the cost. 


Why does Attribution Matter? 

  • Digital marketing is the dominant form of marketing activity globally. In the US, $151 billion was spent online in 2020 compared to $107 billion offline. By 2023, digital will be 2/3rds of all marketing spend in the US, EMEA & APAC. 
  • 93% of online spend is going to two siloed digital channels: Facebook & Google. They have their own measurement and reporting systems, and they don't interoperate without effective attribution.


Benefits of Corvidae 

  • Corvidae’s VLA approach is unique to the market, and is the only attribution approach that allows accurate unbundling of Google and Facebook activity.
  • We have found that typically 22% of Google and Facebook digital marketing campaigns return less attributed revenue than their cost, when viewed with Corvidae. Reallocating that spend into the highest performing campaign delivered an immediate $1.7m in our latest case study. 
  • Optimising across digital and traditional channels, in another recent case study, Corvidae returned a ROI of 40:1
  • Corvidae deploys entirely in Azure, and can feed directly into Dynamic’s Dataverse.
Learn more
Corvidae Overview Queryclick Blog Poor quality data and flawed attribution. The silent killers of marketing ROI Corvidae Website 5 things that Google Analytics can't do
https://store-images.s-microsoft.com/image/apps.29292.c6700ddb-37b4-4b0d-8e70-3deb3bb326c5.05eb2398-d9fc-42ec-9cac-00cc5912bc3d.7405b373-abe3-4a82-a05a-ee8cc9ffa6ec
/images/videoOverlay.png
https://store-images.s-microsoft.com/image/apps.29292.c6700ddb-37b4-4b0d-8e70-3deb3bb326c5.05eb2398-d9fc-42ec-9cac-00cc5912bc3d.7405b373-abe3-4a82-a05a-ee8cc9ffa6ec
/images/videoOverlay.png
https://store-images.s-microsoft.com/image/apps.11797.c6700ddb-37b4-4b0d-8e70-3deb3bb326c5.05eb2398-d9fc-42ec-9cac-00cc5912bc3d.d6101bbb-29eb-40eb-a307-ebed95afd787
/images/videoOverlay.png
https://store-images.s-microsoft.com/image/apps.58690.c6700ddb-37b4-4b0d-8e70-3deb3bb326c5.05eb2398-d9fc-42ec-9cac-00cc5912bc3d.d78a66e1-000b-4056-86f0-d277bef5464c
https://store-images.s-microsoft.com/image/apps.62426.c6700ddb-37b4-4b0d-8e70-3deb3bb326c5.05eb2398-d9fc-42ec-9cac-00cc5912bc3d.2dea6988-c0cd-4223-b77e-8fe6f5875be8
https://store-images.s-microsoft.com/image/apps.34313.c6700ddb-37b4-4b0d-8e70-3deb3bb326c5.05eb2398-d9fc-42ec-9cac-00cc5912bc3d.68b843ae-7c70-4037-9fd8-fbbe577c02e5
https://store-images.s-microsoft.com/image/apps.51240.c6700ddb-37b4-4b0d-8e70-3deb3bb326c5.05eb2398-d9fc-42ec-9cac-00cc5912bc3d.285995d2-500a-4747-8fc4-19922daf6556
https://store-images.s-microsoft.com/image/apps.1665.c6700ddb-37b4-4b0d-8e70-3deb3bb326c5.05eb2398-d9fc-42ec-9cac-00cc5912bc3d.f6123da3-10d8-44d7-b553-aad640710cae