Built by marketing experts in collaboration with EMEA’s largest school of Informatics & Data Science, Corvidae’s patented architecture is uniquely able to unbundle data silos including Google Ads and Facebook. This is thanks to its rebuilding of raw web analytics data, the bulk of which - some 80% - is not fit for purpose for attribution.
Corvidae ingests up to 2 years of existing data, and includes enterprise tagging. In addition, Corvidae’s unique Visit level Attribution (VLA) output allows joining across digital to traditional media & offline activities - for example to cash retail activity, or CPG to Retailer demand.
Corvidae is predictive, allowing replacement of Programmatic DSP targeting models. When run in A/B with the market-leading DSP models, Corvidae captured 400% more customers at 1/2 the cost.