Media Network: 8-Wk Proof of Concept

As cookie-based ad targeting crumbles, brands across all industries are looking to monetize their customer data and digital real estate to attract advertisers and unlock new revenue streams.

Media Networks (MNs) present a golden opportunity for organizations with strong first-party data, publishing assets (or both) to elevate the customer experience, deepen partner relationships, and transform their valuable data into high-margin, non-linear media dollars. Our end-to-end Media Network solution, combining advertising expertise, leading-edge Microsoft technologies, and proven implementation strategies, unlocks significant revenue gains through data monetization — upwards of a $100 million annual increase for an organization with $10 billion in revenue. Our Media Network solution is designed to provide a closed-loop digital platform, with omni-channel execution; optimized to provide actionable insights in real-time and deliver transparency in measurement leveraging Microsoft technologies such as Dynamics 365 and Azure OpenAI. Our solution helps identify key gaps in current placement, technology, and operations by unifying your customer's identity and first-party data across device, activate audiences, and reach specific segments to generate additional revenue from your business.

Deliverables: Digital Business Transformation (DBT) Strategy and Plan Media Stack Review and Strategy HL Media Stack Design and Implementation Management & Support

Final price is based on scope.