Synthetic Audiences

Synthetic Audiences is a modern research service built on Microsoft Azure that replaces time-consuming, costly traditional survey methods with intelligent, synthetic testing solutions. It uses AI to generate realistic, high-quality feedback that supports rapid product development, concept validation, segmentation, and pricing research — all without the overhead of real respondent data.

Included Services

1. Synthetic Concept Testing

Validate product or idea concepts quickly with high-quality synthetic feedback.

• Run up to 5 comparative or 10 monadic tests.
• Our tool measures key KPIs such as Likeability, Relevance, Distinctiveness, Purchase Intent, and Believability, with the flexibility to customize metrics based on the client's needs and the concept development stage.
• Open-ended response generation and concept ranking included.
• Optional image-based testing (in beta).
• Deliverables include dashboards, setup, and optional fine-tuning.

2. AI-Powered Concept Ideation

Discover and develop product ideas informed by real-time market trends.

• Aggregates signals from Amazon, Google, social media, and blogs.
• Surfaces whitespace opportunities and unmet consumer needs.
• Includes an AI assistant to help teams generate and refine ideas.

3. Digital Personas

Test concepts within AI-generated, realistic consumer profiles.

• Personas reflect age, gender, lifestyle, behavior, and attitude variations.
• Ideal for market segmentation and empathy-led design decisions.

4. Sample Enrichment

Improve the depth and robustness of existing survey data.

• Augments small or incomplete datasets with synthetic responses.
• Ensures broader demographic coverage and consistent benchmarking.

5. Pricing Simulator

Simulate consumer reactions to various pricing strategies before launch.

• Models demand elasticity and willingness to pay.
• Evaluates pricing strategies across consumer segments and scenarios.
• Supports testing under inflation or value-based positioning.

How It Leverages Microsoft Azure

Built entirely on the Azure ecosystem:

• Azure OpenAI: For generating synthetic responses and digital personas
• Azure App Service: Hosts the FastAPI backend powering the platform
• Azure Blob Storage: Secure storage of test and persona data
• Azure Monitor & Application Insights: Monitoring of performance, usage, and reliability

Key Benefits

• Run tests in hours, not weeks
• Lower research costs with synthetic, panel-free data
• Test at scale across concepts, markets, and demographics
• Avoid privacy and compliance risks — no PII involved
• Easy-to-use platform with dashboards and downloadable reports
• Fully customizable question sets and reporting formats