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Marketing Mix Optimization: 6-Week Proof of Concept
Make data-driven decisions and deliver results with our Marketing Mix Optimization POC
This comprehensive approach is designed to help you achieve your marketing goals and drive results, providing organizations with a way to consolidate, visualize, and comprehend historical marketing spending. We can develop a solution that uses an Azure reference architecture to help accelerate the implementation using Azure Data Factory, SQL/Data Lake, Databricks and integrate them with Power BI for consumption. For instance, it can help marketers understand the contribution each marketing channel makes toward sales and provides them with the tools needed to evaluate multiple scenarios to optimize investments across channels.