IBM Consulting Global Hybrid Retail (HC4R) - Store

IBM Hybrid Cloud for Retail is an integrated suite of assets that enable retailers to accelerate the creation of a unified store operating platform. This offering features AI-driven intelligent workflows, modern user experiences for store teams, and next-generation performance insights. The modular solution works alongside a retailer's existing technology, comprising event processing, data/AI layer, experience orchestration, and mobile apps to deliver seamless omnichannel experiences. This provides a foundation for an ever-improving operating model with significant financial outcomes.

The solution helps deliver seamless hybrid shopping experiences for customers, supported by empowered associates and optimized operations, built with an open ecosystem on a modern technology architecture, enabling sustained innovation. The offering aligns to the client's IT Strategy with an open approach to Hybrid Cloud, Edge and the existing application ecosystem.

• Shift operating model from manual processes and high costs with limited KPIs, to event-driven automation and next-generation KPIs, step-changing experiences, and store profitability 
• Create intelligent workflows, and intuitive tools to empower customers and employees with the capabilities to execute brand-building buying experiences
• Extend digital assistants to all store teams; enhance the digital talent with Generative AI for rapid access to information and real-time insights
• Modernize omnichannel customer experiences across existing and new channels, using AI-fueled technologies to drive top and bottom-line growth
• Activate data-driven customer insight to deliver permissioned, personalized, and contextual omnichannel brand experiences
• Deliver end-to-end inventory visibility to support intelligent promising and inventory management to earn customer trust
• Optimize performance with new store capabilities from innovative partner solutions including process automation for key areas: inventory, commerce, service, merchandising marketing etc