Promotion Analytics: 8-Wk Implementation

Promotions in the Consumer Packaged Goods (CPG) sector are a critical lever for driving sales, yet many companies face significant challenges:

1. Inefficient Promotion Planning: Lack of integrated data sources results in fragmented planning, making it difficult to align promotions with consumer behavior, seasonality, and trends.
2. Unoptimized Promotion Effectiveness: Without clear insights into what drives success, companies struggle to measure promotional performance, leading to suboptimal spend allocation and inconsistent ROI.
3. Stock-out and Overstock Issues: Inaccurate demand forecasts tied to promotions often lead to stock-outs or overstocking, causing lost sales or excess inventory costs.
4. Lack of Real-Time Insights: Legacy systems and siloed data make it hard to get real-time visibility into ongoing promotions, hindering agility and course correction.

At Sigmoid, we provide a comprehensive suite of solutions for promotions management solution using Advanced Data Analytics and AI. Our suite includes:

1. Historical Performance Analysis: We aggregate and analyze data from previous promotions to identify successful patterns, consumer preferences, and the optimal mix of promotions.
2. Predictive Modeling & Forecasting: Leveraging machine learning algorithms, we predict future demand based on upcoming promotions, seasonality, and market trends.
3. Personalization & Targeting: Using customer segmentation and AI-driven insights, we help personalize promotional offers to targeted segments, increasing conversion rates.
4. Real-Time Monitoring: Our dashboards provide real-time visibility into ongoing promotions, enabling swift adjustments to maximize impact.
5. Promotion Spend Optimization: We use prescriptive analytics to suggest the best allocation of promotional budgets across channels, products, and geographies.

The following Azure workloads are being used in developing the above mentioned solution:

1. Azure Data Factory (ADF) for orchestrating data integration pipelines to integrate data from diverse sources
2. Azure Data Lake Storage, serving as the underlying storage layer
3. Microsoft Purview for a Unified Data Governance
4. Azure Machine Learning
5. Azure Synapse Analytics for integrating and analysing large data sets
6. Power BI for Business Intelligence