Household Informed Audience - Adstra Orbits
Household Informed Audience consumers rely on input from their family when making product decisions or selecting service companies. They seek American-made products when available, don’t mind generic or store brands and always comparison shop for value. They rely heavily on their mobile device to stay connected and as an access source for the internet but worry about the expense of add-on features. They enjoy quality television programming and radio personalities for pure entertainment. They are “headline only” readers of sports and classifieds in the daily newspaper – whether in print or online. Active with their career, they are also involved with their children’s activities, pets, and their church. They work most weekends and long for anything that provides more free time.
I work with my spouse to make household-informed decisions when it’s time to choose brands of products or companies of service. I compare prices, seek out American-made when available, and don’t mind generic or store-brand if the price is right.
I rely on my mobile device to stay connected and as a source of access, but wish the service costs of various add-on features weren’t so expensive. I think people overshare online. I enjoy quality television programming and my favorite radio personalities for pure entertainment. If available, I’ll read the sports and classifieds in the daily newspaper –but only the headlines.
My schedule is so full of work and kids and pets and activities and school and church; I often end each day exhausted and wishing I had more time. I work most weekends and primarily work for the money.
Data is de-identified and can’t be used to identify individuals.
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