Using Game Data Science to deliver world leading responsible gambling and safer play solutions
Future Anthem’s responsible gambling solution, Safer Play, uses machine learning to improve online gambling safety for players, operators, and studios with the gambling industry’s first independent solution to proactively detect in-session wagering behaviours that indicate Markers of Harm.
With bet-level data, Anthem provides an in-depth assessment of play patterns to detect risks, directly from in-game activity in real-time.
- Proactively identify players at risk or becoming at risk
- Full integration into CRM and CMS
- Intervene before harmful play happens
- Remove players at risk from promotions and communications
- Identify how games and features affect the risk of problem gambling behaviours