Customer Lifetime Value Lite: 6 wk implementation

Using a combination of Azure Databricks, data lake and Azure ML services we help you identify and understand the types of customers within your business who are generating most value, or conversely, costing you more than you should be investing. It will help you to see the groups of customers who are worth investing in for the future value they can bring, focussing your investment opportunities and identifying the right areas for analysis and activation to improve customer experience against an optimal ROI. By combining this Geodemographic knowledge with your digital media activation, you can find the best market prospects to target for acquisition. Data will be loaded, typically using Azure Data Factory into partitioned Azure Data Lake. Geodemographic segmentations link addresses to market standard definitions across demographic, lifestyle and socioeconomic information to create grouped profiles of particular customers or localities. This enables you to match segmentation information to your own customers and understand who they are, the areas in which they live and how they behave.