Matomo is a powerful open-source web analytics platform designed to give you valuable insights into your website's traffic and user behavior. It offers a comprehensive set of features for tracking visitors, analyzing data, and optimizing your online presence.

Features of Matomo:

• Matomo provides detailed reports on website traffic, including page views, visit duration, bounce rate, and more, helping you understand how users interact with your site.
• With Matomo, you can track goals and conversions, such as form submissions, downloads, or purchases, to measure the effectiveness of your marketing campaigns and website content.
• Matomo offers real-time analytics, allowing you to monitor visitor activity as it happens and react quickly to changes in traffic patterns.
• Matomo prioritizes data privacy and security, offering self-hosted deployment options that give you full control over your data and comply with regulations like GDPR and CCPA.
• Matomo supports customization and extensibility through plugins and APIs, allowing you to tailor the platform to your specific needs and integrate it with other tools and services.

Disclaimer: Matomo is provided under the GPL license, and while it is actively developed and supported by a community of contributors, it comes with no warranty or guarantee of fitness for any particular purpose. Users are responsible for ensuring compliance with data protection regulations and best practices when using Matomo to track website visitors.