Project Lighthouse, conceived by Advancing Analytics, aims to enhance the Modern Data Lakehouse framework to address challenges encountered while integrating Walmart Luminate's data streams. Walmart Luminate is an all-encompassing analytics toolkit that grants U.S. retailers and suppliers unprecedented access to in-depth, unified customer data, thereby streamlining the decision-making process. This toolkit delivers a unified perspective of customer interactions across various channels, enabling suppliers to closely examine shopper behaviors, collect direct customer feedback, test novel growth strategies, and assess their success.
Engineered to fast-track the Luminate deployment process and minimize time-to-insight, Project Lighthouse offers the following benefits for Retail & CPG entities selling products through Walmart:
By doing so, Lighthouse eliminates any ambiguity in category-specific analytics using Walmart Luminate.
Lighthouse is built on Azure using the following technologies: