https://store-images.s-microsoft.com/image/apps.47107.94cc6d8a-3bd4-42cb-be68-f46bba21f700.74279e30-b18c-4dfa-bdd1-8bc541e18004.d529bcc8-228e-4e4e-b716-513e053ed470

Consumer Behaviour on Smartphones

Vidhi Techinnovation Opportunties Network Private Limited

Consumer Behaviour on Smartphones

Vidhi Techinnovation Opportunties Network Private Limited

Passive behaviour measurement, market research, insights, activation of seed audiences


Background :

  1. We are a digital consumer intelligence company with first party smartphone applications usage data from 40,000 panelists in India collected passively with our patented technology.
  2. Our panel is built and maintained to statistically represent more than 200Mn Android smartphone users in 16 states of India, which account for about 90% of the overall digital spends in the country.
  3. Data collected is on App Usage, OTT Content Usage, Ads exposed on Social Media & OTT and Ecommerce InApp usage mapped to various product categories from searches to Cart. All this is collected in Real Time, facilitated by our patented technology.


Use Cases VTION is catering to :

  1. Advertising Related (Outside the App) : Is our Digital Advertising effective ?
    1. Share of Voice in Social Media Advertising
    2. Competitor Ad Ex and TG mapping
    3. Efficacy Measurement of Digital Advertising and Brand Lift Surveys
  2. Product & Promotions Related (Within the App) : Are we winning share of InApp activities ?
    1. Share of Search, Ads and Pricing Promotions during consumer journeys
    2. Competitor Mapping of product placements
    3. Drop off rates / Abandonment rates
    4. Purchase Intent
    5. Share of Cart
  3. Consumer Profiling : What else do we know of our consumers that can help us to target sharper ?
    1. Media Planning : Based on other Apps used by our core TG

    2. Alliances Planning : Correlations with other brands to tie up with for cross promotions

https://store-images.s-microsoft.com/image/apps.24310.94cc6d8a-3bd4-42cb-be68-f46bba21f700.74279e30-b18c-4dfa-bdd1-8bc541e18004.b4baa314-091d-4a2c-a216-8489dcd0ce52
/staticstorage/b273bc54/assets/videoOverlay_7299e00c2e43a32cf9fa.png
https://store-images.s-microsoft.com/image/apps.24310.94cc6d8a-3bd4-42cb-be68-f46bba21f700.74279e30-b18c-4dfa-bdd1-8bc541e18004.b4baa314-091d-4a2c-a216-8489dcd0ce52
/staticstorage/b273bc54/assets/videoOverlay_7299e00c2e43a32cf9fa.png
https://store-images.s-microsoft.com/image/apps.24310.94cc6d8a-3bd4-42cb-be68-f46bba21f700.74279e30-b18c-4dfa-bdd1-8bc541e18004.b4baa314-091d-4a2c-a216-8489dcd0ce52