Hyper-Personalization for Financial Services

Solution overview

Capgemini helps Financial Services Azure customers to roll out tailored Hyper-personalized solution offerings for their business segments. The offering utilizes Azure’s advanced data processing capabilities like Azure Synapse, Azure Data Factory and Azure Personalizer to ingest standard and non-standard data sources through the industry standard templates. It acquires customer data from different sources, and optimizes aspects such as customer segmentation, product ranking, and customer churn prediction using industry data models, semantic web technology, and reinforcement learning algorithms to produce actionable and personalized insights in real time. Capgemini helps with Data & Architecture assessment, data onboarding, solution implementation and roll out support.

Business value

Capgemini’s hyper-personalized offering increases customer loyalty and satisfaction by meeting the individual needs of each SMB client. It helps with cross-selling and upselling of other financial products like bank guarantees, short- and long-term credit, short- and long-term leases, etc. It helps to enhance customer satisfaction with personalized engagement across all self-service channels. The offering enables increased sales and contact center productivity by understanding the needs and preferences of clients. It helps to rapidly design and launch new challenger models/offers and creates enhanced brand reputation by creating a positive perception among customers. The offering provides granular segmentation, identification of shifts in industry trends, and the targeted impact of regulatory changes. It enables organizations to expand market reach through improved marketing efforts that target specific demographics.

Customer Experience Value

Capgemini’s hyper-personalized offering helps to increase customer experience by providing relevant content and recommendations that are tailored to individual customers, based on their unique preferences, behaviors, and needs. It helps to provide a seamless channel experience and keeps up to date with their preferences and priorities.

Capgemini Value Capgemini offers deep functional expertise in Financial Services Data & Analytics areas. They are a premier partner in implementing Data & AI solutions and come with prior implementation experience in this domain. Capgemini has dedicated FS AI&A CoEs that support customers across the globe in consulting, building, and implementation of Data & Advanced Analytical solutions.

Targeted Customer Scenarios

FSI customers with BizApps and Azure presence (if not both then one of them) The client hasn’t made a formal commitment to another platform for data (minimum threshold $xx spend on ADS) Financial Institutions with multiple LOBs – Credit Card, Wealth Management, Lending (Auto & Home Loans), Deposits; Insurance Companies with Property & Casualty (i.e. Consumer, Specialty Insurance).