Customer Intelligence is an analytics platform developed for mid-market retailers who want to elevate the customer experience and dominate the retail omnichannel.
The omnichannel world is growing increasingly more competitive & complex. Retailers are communicating with customers through more touch points & these interactions are often viewed & tracked separately. This makes it hard for marketers to get fast, accurate data, so they run campaigns based on gut feel. Customer Intelligence (CI) solves this problem by operating as an analytics platform that consolidates & analyzes customer data from all systems & applications. It provides a complete view of the customer so that marketers can make quick, proactive decisions & identify valuable customers. CI also benefits the entire organization, because it extends data from marketing to every dept.