Identify the next billion-dollar opportunity using our unique Emerging Trends Identification Solution
TA’s Emerging Trends Solution helps organizations identify emerging trends in the category of interest, quantify business opportunity size which can be attributed to the trends & identify key growth drivers to realize the opportunity. This is done by triangulating consumer insights gained from social media, product reviews, search and research data with sales and marketing data.
Key to our approach is our unique pattern matching algorithm for identifying and quantifying the value of emerging trends, this approach compares multiple time-series patterns across time frames. Key use cases enabled by the solution are New product Introduction & Mergers and Acquisitions based on the insights provided as an output.
The solution is completely cloud native and works seamlessly with Azure PaaS components. Listed below are the key steps in the workflow
The solution comes with a business-friendly front end with a plethora of pre-built reports & dashboards to consume the findings: a) Dashboard showing key trends of interest with various KPIs to understand the relevance to the organization. b) Visualizations for “Most Likely Journey” of trends across different channels (social, product launch, search etc) c) Opportunity Analysis Dashboards: Trend life cycle chart over 5 year horizon d) Demand driver analysis charts