Eviden Persona 360

Persona 360 is a data and AI personalization product that processes unstructured data using advanced machine learning.

• Data Products: Persona 360 provides three distinct data products for businesses:
Contact center data product, Digital interactions data product Banking transactions data product
• Advanced Insights: Pre-built features, text-mining tools, and smart data models to provide advanced insights to help businesses grow engagement and conversion rates.
• Benefits: Persona 360 improves customer engagement, data insights, and decision-making by using advanced analytics, proactive strategies, and seamless integration with Azure tools. It provides actionable insights that can increase engagement by 37% and conversion rates by 9%.
• Microsoft Value: Persona 360 results from a successful close collaboration and innovation between Eviden and Microsoft, simplifying data management and AI model preparation with Azure tools.
• Customer Success: Persona 360 enabled a major European retail bank to execute 360° personalized campaigns via marketing tools, combining transactional, call center, and digital data. Persona 360 offers three data products for businesses, including a contact center data product, a digital interactions data product, and a banking transactions data product.