Customer 360 Analytics Solution: 8-12 Weeks Implementation

Polestar Solutions & Services India Pvt Ltd

Gain a 360-degree view of your customers’ buying journey by combining website, social media and transaction data.

Become an expert in your business and gain a 360-degree view of your customers. By combining predictive, performance and business analytics, the business user will be able to gain a 360-degree view of the customer and make real-time decisions. For any B2C company that has an omnichannel trade model, understanding their customers’ journey helps understand the Return on Marketing Investment. Our Consulting service, helps organizations build a Customer360 framework that can combine data from: Google Analytics, Adobe Omniture, Facebook, Twitter, Youtube, Instagram, CRM and Billing systems, and gain a visual scorecarding and flow of customer’s buying journey.

𝗪𝗶𝘁𝗵 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝟯𝟲𝟬 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, 𝘆𝗼𝘂 𝗰𝗮𝗻: • Easily monitor your CRM KPIs (e.g. Total revenue, number of active/inactive/lost/new customers, action-based segments, etc.) with dynamic dashboards. • Obtain a 360-degree view of your customers (demographics, average spending, churn score, customer status, favorite categories, etc.)

𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗦𝘁𝗮𝗰𝗸- Data Connectivity: Azure Data Factory Data Visualization: Power BI

𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻: It enables users to determine which customers are most likely to incur debts, which method of communication (email, telephone, etc.) will be most likely to be of interest to them, which products or solutions will most likely be of interest to them, and what marketing strategies will produce positive results. This solution allows representatives to make these decisions and update the 360-view in real-time while on the phone with customers, thus optimizing the customer management process.

Enhance customer segmentation, targeting, relevance, and attribution by: • 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗮𝘁𝗵 𝘁𝗼 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 • 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝗲𝗮𝗿𝗹𝘆 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗶𝗻𝘁𝗲𝗻𝘁𝘀 • 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿 𝗮𝗰𝗿𝗼𝘀𝘀 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀

Power BI application can track the entire customer journey from 1st view/visit to transaction/buying. The application shows analysis across multiple digital platforms like Website, Facebook, Twitter, and Youtube.

𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗩𝗮𝗹𝘂𝗲: It can help users measure the ROMI (return on marketing investment) like Cost per lead (or customer acquisition cost) as it combines the social media, CRM, Website traffic and email campaigns data.

Additionally, users could analyze understand the sentiments of their buyers in the market (to know the promoters and detractors of the brand) by processing unstructured data like comments and judge the sentiment across digital mediums.

𝗙𝗼𝗿 𝗺𝗼𝗿𝗲 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻, 𝗽𝗹𝗲𝗮𝘀𝗲 𝗰𝗼𝗻𝘁𝗮𝗰𝘁 𝘂𝘀!