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Marketing Mix Optimization: 4-Month Implementation
Realize the full potential of your Marketing Investments through Tiger Analytics’ Marketing Mix Optimization solution
Tiger Analytics’ Marketing Mix Optimization solution is a cloud based analytics solution which helps organizations to consolidate, visualize and comprehend historical marketing spends. It helps marketers understand the contribution of each marketing channel towards sales and provides them tools at fingertips to evaluate multiple scenarios to optimize investments across marketing channels.
The solution comes with prebuilt foundational components across Data Engineering, Model building and end user consumption which would seamlessly work on Azure PaaS components providing a comprehensive view on Marketing Investments. Below are the key steps in the workflow of the solution implementation
The business-friendly front end of the solution provides a plethora of pre-built reports & dashboards to consume the findings like
The interactive tool provisioned as part of the solution will help perform what if analysis by simulating marketing budgets and visualizing impact against the base scenario, ability to compare multiple scenarios against each other based on spend, ROI, new relationships etc. There would also be an integrated Optimizer to get recommendations on optimal marketing mix based on defined business constraints