AI solutions accelerator for Customer Analytics (customer acquisition, growth and retention), Marketing Science (customer insights, omni-channel, product analytics) and Operations (Workforce, Risk)
The solution drives planning and optimization of various investments (marketing, trade) that brands make to improve outcomes like sales, new customers, leads etc. and visualize on a web application.
• It provides following specific insights/tools for planners:
• ROI on various investments
• Forecast outcomes for future mix of investments
• Optimize the mix to maximize the business outcome
• It leverages outcome data (sales etc.) and spend data by each activity (TV, Print, Digital, Trade) to build machine learning models to quantify the relationship between them. It further uses optimization module to generate an optimal investment plan accounting for all the relevant constraints.
The data engineering services involve the below scope,
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