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Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing for the world’s leading brands.
Use Azure AD to manage user access and enable single sign-on with Optimizely. Requires an existing Optimizely subscription.

* Enterprise Single Sign-On - Azure Active Directory supports rich enterprise-class single sign-on with Optimizely out of the box. Users sign in using their organizational accounts hosted in Active Directory.

* Easy Configuration - Azure Active Directory provides a simple step-by-step user interface for connecting Service Now to Azure AD.