Azure Traffic Manager helps reduce downtime and improve responsiveness of important applications by routing incoming traffic across multiple deployments in different regions. Built-in health checks and automatic re-routing help ensure high availability if a service fails. Use Traffic Manager with Azure services including Web Apps, Cloud Services and Virtual Machines - or combine it with on-premises services for hybrid deployments and smooth cloud migration.

Use Traffic Manager to:

• Improve app availability with automatic failover.
• Increase your app's responsiveness by routing end users to the Azure location with lowest network latency.
• Seamlessly combine on-premises and cloud.