ELEKS Product Strategy service

GOAL The goal of the Product Strategy service is to help businesses create a structured framework for informed decision-making when launching a new product or revitalizing an existing one. This service aims to develop a data-informed business strategy, establish a business model grounded in structured success metrics, and create a unique value proposition based on insights from market research.

PROCESS The process involves a tailored approach divided into three main phases: Market Research Reports, Market Appetite Testing, and Product Strategy development. It begins with a detailed analysis of market conditions, trends, and the competitive landscape. This is followed by in-field activities to validate assumptions and generate data-proven insights. Finally, a comprehensive plan is created, outlining key milestones, timelines, and priorities for development. The Product Strategy service by ELEKS leverages Azure's cloud capabilities to develop data-informed business strategies and establish structured success metrics. This service helps companies using Azure by enabling efficient market research, testing, and strategy development through Azure's analytics and data processing tools. Benefits include enhanced decision-making frameworks, accelerated time-to-market, and optimized resource allocation within Azure.

RESULTS As final results and deliverables, clients receive a comprehensive package that typically includes a Market Analysis Report, Customer Segmentation Report, R&D Technical Research Report, Success Metrics & KPIs Document, Competitor Analysis Report, Cost-Benefit Analysis Report, Field Research Data, Insights Report, Market Index, Customer Feedback Summary, Product Strategy Document, Executive Summary, Project Plan, and a Roadmap for Long-term Development.

RELEVANT INFO Target audience: The service is suitable for companies looking to enter new markets, expand into additional segments, innovate with new products or services, revamp existing products, digitalize offerings, or startups defining their initial product strategy. Duration: The Product Strategy service typically takes 12-16 weeks to complete. Expertise: ELEKS brings domain expertise, experience with advanced technologies, a customer-centric approach, and efficient processes to the project. Customization: The process and deliverables can be tailored to specific client needs, with additional activities and outputs available as needed. Long-term partnership: ELEKS offers a range of follow-up services, including Product Design and Software Engineering, to support clients throughout their product lifecycle. Global presence: ELEKS has 20 offices worldwide and over 2,100 specialists, ensuring comprehensive support for international projects. Track record: With 33 years of experience and a diverse client portfolio including Fortune 500 companies, ELEKS has a proven track record in delivering high-quality solutions.