AI & Machine Learning performance is only as strong as the data that fuels it. This cements an unequal landscape as no business competitively captures data at scale like Google or Amazon. To level the playing field, Yobi built one of the largest consented behavioral graphs in the US outside of Big Tech and fused it with world class predictive AI. This differentiated combination of AI + consented consumer behavioral data at Big Tech scale enables marketers to ignite customer acquisition and marketing ROI.

Use cases for Yobi Performance Optimization:
1. Customer acquisition – leverage Yobi’s predictive AI to identify and convert new customers
2. “Win back” strategies – predict and engage with lapsed customers likely to re-engage/buy
3. Cross-sell/upsell – increase customer lifetime value by seeding your audience with existing multi-product customers to find your next best customer

Results driven with Yobi Performance Optimization:

· CPG: Yobi audiences delivered a 30X lift in ROAS at 1/6th the costs of Oracle, IRI, and Kantar/Numerator audiences for Oscar Meyer.

· Insurance: Yobi data accelerated dynamic, real-time personalization for a Fortune 100 Insurance Company, leading to a 3X increase in website conversions.

· Media/Entertainment: Our data increased tune-in by 500% over The Trade Desk for a cable network.

· eComm: Yobi has replicated the performance of Facebook Ads programmatically enabling eCommerce companies, for the first time, to decrease their CPA/CAC by over $100 outside of Facebook.

· B2B/Manufacturing: Yobi decreased CPA by 11X and increased CTR by 15X for a Global Electronics Parts Distributor.