How it works

• Identify key phrases or keywords you want the AI to recognize. For example: brand names, position statements, value propositions, etc
  

• Record and collect audio clips consisting of those elements
  

• Annotate audio clips to identify the elements and feed the annotated data to machine learning models
  

• Train, build, and optimize machine learning models to recognize selected keywords and key phrases
  

• AI models will recognize the keywords and key phrases in live market communications
  

• Analytics models will generate specific, actionable insights from the data
  
  

Who can benefit?

• Fast-moving consumer goods (FMCG) brands can measure and optimize efficiency of communication between sales representatives, retailers, and customers
  

• Organizations with large call center operations can detect what triggers common customer complaints and find ways to mitigate the issue by finding the right set of keywords to ensure a positive customer experience 

• Banks can implement this solution to build a database of common verbal queries and request by clients and then use them to automate services
  

• Increase efficiency of keyword-assisted electronic home appliances