Birlasoft Empowering Medical Devices Team with Gen AI - 4 Weeks PoC

The field team faces challenges in promptly sharing information when cardiologists or surgeons require additional details about the products. This delay in information dissemination could impact the team's ability to effectively address the needs of medical professionals, potentially hindering sales opportunities and customer satisfaction. This solution helps tackle such challenges which the customer faces on a daily basis.

The key features which solution offers involves:

1. 24/7 Available GenAI Chatbot for Clinical and Device Questions

2. Unique Role Play Aspect: Training Through Avatar
   Overall, the solution combines the convenience of a 24/7 chatbot with the innovative approach of training through avatars. It’s a promising way to address complex clinical and device-related questions for field sales teams.

3. Customer Value Proposition

4. Streamline the process of accessing product information

5. Auto-generate responses for common queries

6. Task Automation from Project planning to summarizing scientific papers

7. Supports active recall and role plays

8. Offer insights and suggestions to improve sales pitches / customer interactions

Discussion topics with the customer –

1. Gen AI for assisting the customer interactions and improving the Field Sales Productivity;
2. Virtual avatar based trainings

The solution leverages Azure Cloud for data connectivity and integrates with Azure OpenAI Bot Models (including LLM Models) to enhance its language understanding and generative capabilities. The outcome from the PoC that the customer can expect is an App based Tool which will be Python based.

Key Outcomes

1. Improved Efficiency
2. Higher Customer Satisfaction
3. Enhanced Customer Engagement
4. Enhanced Training Effectiveness
5. Increased Productivity
6. Strengthened Market Position