Business-driven Web Analytics Solution: 5-Wk Implementation

𝗪𝗵𝘆 𝗖𝗵𝗼𝗼𝘀𝗲 𝗣𝗼𝗹𝗲𝘀𝘁𝗮𝗿 𝗳𝗼𝗿 𝗪𝗲𝗯 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴? It's important to have an online presence, but simply creating a website isn't enough. To ensure your website is helping you achieve your business objectives, you must constantly monitor its elements, and web analytics can help you do that. Our specialists at Polestar are among the most knowledgeable in the field of web analytics. To reach your target audience and grow your business, we apply our years of experience with enthusiasm. With proven web analytics and reporting strategy and Insight Framework, we help you devise the web analytics blueprint & strategy, right metrics, identify right data sources and data models and employ the Azure and Power Platforms to its fullest.. Our consultative approach will help you identify which aspects of your website are helping or hurting your business and help you decide whether to alter or expand the features you offer.

Power BI dashboards that could help you track the entire website statistics across pages Azure Data Factory to connect with any of your connected website databases , or analytical stores. WIth Azure Services and Power Platform, we can connect with a broad spectrum of data sources. Key Metrics covered in the framework- Avg users per day/week/month, Avg time spent by user, bounce rate, avg page depth, landing page, exit page, most viewed pages/URLs, country wise traffic, device wise traffic, traffic source (organic search, email, direct)

𝗢𝘂𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 There are several stages to Polestar's web analytics and reporting strategy. First, we perform an onboarding process in which we define metrics for success, best report formats, target audiences, relevant insights, and data sources that are most relevant to you. Based on the information provided, a personalized dashboard will be created containing data from Analytical stores (such as Google Analytics) and any other sources available, ready to be viewed on a monthly and annual basis. On a weekly or monthly basis, Polestar will continue to review your metrics and adapt your website accordingly to reflect changes in your business goals, web redesigns, new products, new site features, changing preferences of your target audience, as well as any other changes that may influence campaign performance.

𝗢𝘂𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 Polestar implements a customized process based on your business's unique needs and goals. As each step of the process differs depending on your business, we draw upon our many years of experience in helping businesses of all types improve their marketing campaign with high-performing websites. By listening to your needs, we will tailor an approach that ensures that you gain the most from our experience.

𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗩𝗮𝗹𝘂𝗲: Helps gain real time visibility into website traffic and the customer’s buying journey on your websites. This helps in understanding the effectiveness of your marketing spend.