24/7 Connected Audience consumers stay current with trends and support brands that sponsor social causes. They are environmentally conscious and influenced by advertisements that include environmentally friendly messaging. They pride themselves on always owning the latest technology. Their homes are most likely smart-homes, or they are seeking products to upgrade.
Spending time online is truly their way to relax. They keep their social profiles up to date, use the internet for research and as an access point to entertainment, and they actively share online ratings and reviews. The 24/7 Connected Audience is definitely mobile-friendly. They enjoy watching television or videos whenever and wherever they want, and the small screen is not a concern.