And 90% of the customer experience is generated by Marketing, Sales, and Service. Successful companies make this process seamless, personalized, and comfortable for the client yet profitable for themselves. They process high volumes of data, maintain a customer-centric organizational structure, implement cross-cutting automation, use predictive and prescriptive analytics, and base their decisions and actions on data. 

To be successful in the long run via Digital transformation, it’s not enough to alter the business processes and tweak company structure. One has to rethink work ethics and the team’s mindset. Only then You achieve sustainable competitive advantage and real profitability. 

That’s why often You need external forces: hired professionals for change management and risk minimization. 

Marketing, Sales, and Service digital model implementation is one of the fundamental stages of Digital transformation. And Change management ensures that You hit targets in time.

This application is available in [English, Russian]