Where does Pinpoll help? What are the addressed pain points?

Pinpoll Inspire - Pinpoll's AI solution - is an AI-supported technology which offers a solution for any publisher website regarding the following pain points:

• Time on site deteriorates, i.e. visitors only stop by for a short time
• Return rate suffers, i.e. users visit less frequently
• There are no resources to create interactive content
• Too little ad revenue is generated
• You don't know your own target group and customers
• You want to generate first-party data in a playful way
• You don't know which topics are the most interesting for your readers

How it works?

Pinpoll Inspire is installed in our products Pinpoll Tools and Pinpoll DMP.

Pinpoll Inspire in Pinpoll Tools recognises the most relevant topics and automatically places interactive elements that are perfectly aligned with your content. Through the optimal adaption to your CI it fits excellent in the user experience and makes it easy to tackle the pain points described.

Furthermore, with the help of Pinpoll Inspire topic recognition in Pinpoll DMP, all page views of your website are assigned to 289 topics. This creates an overview of the top topics. In this way, you can identify the interests of your readers at a glance and adapt your content accordingly.

Background Information:

The data model of "Pinpoll Inspire" is based on an extensive collection of articles on 289 topics relevant to the publishing sector. By training the AI (GRU) with almost 300,000 articles, it was possible to achieve a precision of over 90 per cent in topic recognition.