Redpoint Interaction provides a single interface to execute complex, multitouch, multichannel campaigns. The platform enables ambitious marketers to achieve real-time, cross-channel, hyper-personalized customer experiences that drive ROI. Redpoint Interaction contains the following features:

• Advanced Segmentation – Use dynamic rules to create audience clusters & segments, and then apply them to campaigns & journeys universally across channels.
• Real-Time Journey Optimization – Engage your customers with the most relevant offers and inbound & outbound experiences—all at the cadence of the customer, including in real time.
• Real-Time Personalization – Use dynamic content to match the right images and messages to the right customer in every channel—including everything from dynamic website experiences and geofencing to trigger campaigns and open-time email interactions.
• Flexible Reporting and Dashboards – Test, tune, and optimize marketing campaigns and spending by accessing dashboards, insights, and other visualization tools to gain a deeper understanding of customers, segments, and campaign performance.
• Digital Advertising Orchestration – Reduce ineffective ad spend and present relevant experiences to first-time website visitors by bridging martech and adtech to accurately define target lists and efficiently execute online advertising campaigns.
• Relevant, Privacy-Centric Experiences – Maintain compliance with all privacy regulations, including the right-to-be-forgotten. Securely manage both known and prospect records, as well as anonymized versions of those records all in one platform.

Seamlessly pass customer and prospect information to select adtech vendors to prepare the data for inclusion- or suppression-based online ad campaigns. When it comes to being wherever your customers are when they need you, Redpoint Interaction is the most advanced, reliable means of presenting the right messages, offers, and content at the right time, including in real time. It enables you to connect all consumer interactions – online and off, past and present – to design, coordinate, and provide the most relevant and engaging customer campaigns and journeys. And then, optimize them in real time as customers’ actions provide additional insight into their interests and preferences. The result is more valuable experiences for your customers and high ROI for you.