Drug launches are among the most complex life sciences and pharma organizations programs. Launch and commercial activities in the pharma value chain enable patients to access new therapies and bring drugs faster to the market.

However, they face ever-increasing challenges to achieve a successful launch, including rising drug development costs, reduced time-to-market, growing competition, and new models of care.

WinWire’s Launch Analytics Solution provides a data-driven approach, templates, and toolset for planning and executing successful launch programs. The solution built on WInsights, offers prebuilt connectors, analytics and dashboards, and BI capabilities to transform data into insights. The pre-packaged solution integrates information across multiple channels, systems, devices to improve customer experience, increase cross-selling and determine up-selling.

Launch Analytics for Commercial on Azure

Pre-Launch*

Understand the healthcare ecosystem
Competitor analysis and differentiator
Communication strategy
Map patient journey

Launch*

Implement communication plan
Educate stakeholders
Leverage KOL
Engage with HCP and patients

Post – Launch**

Sales performance
Communication effectiveness
Market feedback

Key deliverables

Dashboard design in 1 week
Field ready dashboard in 90 days
Optimizing monetization during the Launch window
Enabling next-generation commercial experiences for the product, sales, marketing, and distribution teams

Business value

Establish an integrated launch team
Develop commercial strategy
Execute launch roadmap & plan
Develop and implement a governance plan

Note: * Part of Launch Tracking. **Sales is WInsights, others Launch Tracking

Launch Analytics SolutionWinWire Technologies

Launch Analytics Solution

WinWire Technologies

Launch Analytics Solution

WinWire Technologies

Launch Analytics Solution
WinWire Technologies